mypetfat

The TODAY Show

If you get a chance to tune into Weekend TODAY tomorrow morning [in the New York area, Channel 4, between 8-9 am] they're doing a story about the fact that to date the majority of dieting books and programs are focused on women.

Who knew that sharing in my blog that I created a BLUE cover as a replacement for the PINK cover on the existing "Beck Diet Solution" book would illicit enough interest that The NEW YORK TIMES would do a story about it.

That in turn caused NBC to pull together a story about the current state of affairs with Men's dieting which is why tomorrow morning Dr. Beck, Don Shula and I are all part of their story.

What's the connection to the story and the three of us... tune in and see.

I've never seen the final cut so I'm curious too, but I'd imagine it'll be interesting.

CLICK HERE to read the original posting that started this thread of interest...

KEEP BLOGGING, you never know what you might stir up!

Thank you Joe Vitale, and you know why.

If you want to know why I'm thanking Joe CLICK HERE.

How To Keep The Scale Steady... by "Real Simple"

This month's issue of Real Simple has a great article called "Fighting Weight". It's a solid primer that supports a lot of Dr. Beck's teachings and mypetfat's "Tale Of The Scale" -ism's.

I especially like the "Share your Strategies" section of their site which you can access by CLICKING HERE.

CLICK HERE to learn why I threw out my scale.

Hey, Mr, Mrs, Ms. Lucky Sponsor, what have you got to lose...

Being a "metabolically-challenged" marketing guy, I'm always surfing the web for "what's new + great" out there in the world of branding, marketing, advertising and promotion, and what did I happen upon, not only was it a great, it was a TOUR.

Just like our ONE TON TOUR, this TOUR is a first which is called "BRAND AID 2007".

Their idea, brought to you by PLAID, is not only clever, the design, navigation and pithy quality of the copy is a blast.

So to all of those SPONSORS out there that are looking to test the edges of AWARENESS you now have two great mediums to open some eyes with.

Hey give us both a call, I'm sure we could work out some package deal.

"Weight" I just found out that a MINI can't pull A TON OF FAT so maybe there's a sponsor out there who'll BRAND THE VAN with some type of WEIGHT LOSS, EXERCISE or WELLNESS brand, and the van can pull behind it our ONE TON.

Hey MR. MRS or MS. LUCKY SPONSOR, what have you got to LOSE other that what you'll feel when you're arch rival competitor BRANDS THIS PUPPY BEFORE YOU.

THIS IS A SPONSORS CURE FOR THE DOG DAYS OF SUMMER

TAG YOU'RE IT!

[ MUTUAL ADMIRATION EVENT CLUB LINK ]

I Didn't See It...

but Jane, a loyal customer just told me that a 5LB mypetfat made a guest appearance on a past episode of THE BIGGEST LOSER. Every once in a while a piece sneeks in under the publicity radar screen, but usually we get a direct request from a producer. Jane couldn't remember what episode she saw it on but if anyone comes across it, please let me know so I can post a clip on the blog.

People Magazine Rocks!

I just finished reading the latest People Magazine issue of "How They Lost 100LBS!", every story is just so inspiring!

I especially loved Kate Smith's story as Kate has lost 100LBS which is a little less than what my daughter Jennifer has as her end goal.

Jen's down 80LBS on her "weigh" to losing 150LBS.

Make sure you read Kate's very inspiring story by CLICKING HERE.

Also CHECK OUT a great web site called PEER TRAINER.

And I couldn't resist, can't "weight" until that 100LBS is 225LBS, little by little it's on it's "weigh"!

Keep Your Enemies Close

CLICK HERE

Have You Seen My Love Handles?

CLICK HERE

Judging a Diet Book's User by It's Bright Pink Cover

mypetfat has become known all over the world in the past few years as a "visually motivating" weight loss icon ever since daily candy posted Keep Your Enemies Close.

People on diets all over the world, Trainer's, Counselor's, and even Doctor's, Nurses and Nutritionists order mypetfat in various sizes as a visual "mental motivator" to keep their weight loss, exercise or wellness goals in mind.

But today's article in the New York Times is the beginning of a whole new converstation we're hoping mypetfat starts stirring up as we continue to help fight the global battle of the bulge 1LB at a time. Weight loss is not only for women, it's for all of us, men, women, young adults, teens and especially children.

After struggling to lose weight for years, with the help of what has become known as mypetfat and some new thinking, I was able to successfully lose 115LBS. But like it happens to many people [even Oprah] I became stuck in a kind of weight loss limbo, putting some LBS back on, dropping a few LBS, gaining a few LBS and so on...

Now there are lots and lots of great diet books out there and they all can help but I was always surprised that for all of the diet books that were published I couldn't find the book that I always knew in my gut was the missing ingredient, the missing link that I have held as my mantra that "fat, it's all in our heads".

Then I found the... "pink book".

I first read about Dr. Beck's work in Forbes magazine, then there was a small mention about her book in an issue of Oprah. So off to the book store I went to buy yet another of the many other "diet" books I've owned.

So as I stood there scanning the "pink book" I noticed right away that not only was this a "thinking" book, no recipies to be found, that's all it was, a "thinking" book.

At first glance Dr.Beck seemed to have written the book that I had always wondered why no one had written.

And now after having followed her "thinking" for the past 49 days not only have I lost 35LBS, more importantly I really feel that I've "gained" a whole new mindset.

This book is a "must-have" book for EVERYONE who is on a diet, is thinking about being on a diet, or even never wants to diet ever again.

It's the missing "mental" OS [operating system] that we've all needed no matter what diet we've ever been on, or ever will be on.

All diets work, they do, for a while, it's not the diet that fails it's our "thinking" that fails and Dr. Beck's book is truly the solution.

Without it, continue to proceed at your own risk and keep trying to beat the odds of being in the 5% that lose the weight and keep it off.

What have you got to lose, if you're like me, a lot, but now I've got just what I need... Thanks Dr.Beck!

And for anyone out there that wants a FREE DOWNLOAD of a BLUE cover of Dr.Beck's book be my guest.
Download BECK_blue_cover.pdf