Prawn Cocktail, Salmon & Thai, Chili Lemon, Sweet Cumberland Sausage, Lamb with Spices. No, these aren't dishes at a five star restaurant, they're flavors of potato chips, of UK favorite Walkers Crisps.
Walkers Crisps knows about dealing with cult-brand success; it's hard to produce a successful flavor known as Prawn Cocktail and not know it. Walkers also knows that if flavors like Chilli Lemon are popular, that there are probably many more unpredictable flavor combinations that customers are thinking about, and salivating over.
The logical result is a new contest, which invites Walkers' customers to vote and choose from six new flavors. Sean Moffitt of Buzz Canuck wonders why "more publishers, beauty care companies, media companies, beer companies (remember Labatt X and Y from years ago), beverage companies and other variety-driven businesses don't adopt a similar tactics." The full analysis can be found at his blog linked below.
Here are some possible flavors to choose from: - Builder's Breakfast, Cajun Squirrel, Chili & Chocolate, Crispy Duck & Hoisin, Onion Bhaji, and Fish & Chips. Wow!
